Many regions of the world are developing at a fast pace, and rapid changes in food preferences are just one of many aspects associated with modernisation. Given the fact that the potato can be produced more quickly, on less land and in harsher climates than any other major crop, together with improved standards of living in many countries, translate into a growing demand for potato related products - which opens up new business opportunities for anyone in the potato industry.

5 reasons why you should definitely not miss PotatoEurope 2009. It is an opportunity to:

1. be part of the world’s largest international potato event with an expected 230 exhibitors and 15,000 visitors from 50 countries
2. visit 3 potato events in one:
    a. international exhibition
    b. field demonstrations
    c. international congress
3. meet many potential clients and suppliers
4. build meaningful customer relationships
5. network with stakeholders from all over the world